#16 WHITNEY CATALANO: WHEN YOU INVEST SO MUCH YOU EITHER HAVE TO MAKE IT WORK OR YOU’RE OUT OF BUSINESS...FROM REGISTERED DIETICIAN TO FOOD FREEDOM COACH

Podcast

Jul 18

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WHITNEY CATALANO: WHEN YOU INVEST SO MUCH YOU EITHER HAVE TO MAKE IT WORK OR YOU’RE OUT OF BUSINESS...FROM REGISTERED DIETICIAN TO FOOD FREEDOM COACH

Today, I have a friend and mastermind buddy with me, Whitney Catalano. Whitney is a food freedom dietitian & mindset coach helping people break free from emotional binge eating, heal their relationship with their bodies and make peace with their inner bullies so they can fully step into their power. Whitney and I met earlier this year at a mastermind retreat we’re both a part of and we connected over our similar beliefs around money that we felt were getting in the way of our true success. I’m so excited because we really dive into the topic of investing in yourself, how we spend money and what money means to us on this episode. We dig deep into Whitney’s story, her background with her own eating disorders and how she’s overcome them to get where she is today. She’s now operating a thriving coaching business - but it didn’t start out that way. Her first year she really struggled and made a lot of investments, making her feel like she was in over her head. Honestly, a lot like I felt last year as well. Hers and my journeys have a lot in common though she’s 5 years younger and way more empowered than I was at 25. I really enjoyed talking to Whitney about how she found clarity in her coaching business, how she overcame the stigma around coaching so she could thrive, and how she went from struggling to crazy abundant in her business (hint it’s not from more content and more strategy). I think you’ll love how relatable she is, there’s truly something for everyone in this episode!

Aha Moments

How Whitney overcame the stigma of being a coach
How she found clarity for what she was meant to do after her business felt like it was all over the place
How she opened the floodgates of abundance
The 2 big shifts Whitney experienced to go from struggling to consistent clients
Learning to switch things up or pivot if things get heavy or feel really hard
How to finally feel ok with No’s and rejection through this simple mindset shift
What investing has meant to Whitney and how it’s been a way for her to give herself permission to play bigger
Her #1 piece of advice for anyone who’s starting out or struggling with their new coaching business