#68 ASHLEY CAPPS: HOW I LAUNCHED A STYLE COACHING BUSINESS AFTER YEARS BEING TOO SCARED TO TRY. HOW TO TEST YOUR BIZ IDEA. USING BETA CLIENTS TO FLUSH OUT YOUR COACHING PROGRAM.

ASHLEY CAPPS: HOW I LAUNCHED A STYLE COACHING BUSINESS AFTER YEARS BEING TOO SCARED TO TRY. HOW TO TEST YOUR BIZ IDEA. USING BETA CLIENTS TO FLUSH OUT YOUR COACHING PROGRAM. 

We’ve got another amazing Ashley today on the show - Ashley Capps. Ashley is a Style Coach and the Founder of AC.Styles, a personal styling business designed to help people create a wardrobe that brings them joy and confidence in their daily lives. She has styled over 1k people all over the US and is passionate about helping clients find the right styles, fit, and brands that are not only flattering but also bring out their personality.  I’m pumped to bring you this interview because Ashley was someone who sat on the sidelines for FAR too long, dreaming of starting her own business but never feeling quite qualified enough or good enough to do it. She was nervous about taking that leap out on her own, like SO many other aspiring entrepreneurs out there. Is this you right now? Waiting to feel ready before you start your own coaching business? If this sounds like you, you’re waiting to be more experienced or knowledgeable then I have news for you - this time will NEVER come! You’re never going to feel “READY” to start your business! Being ready is a myth, perfectionism is a myth. There is no such thing.  You just have to get out there and TRY something which is exactly what Ashley did. She called up a few friends and tested out her company idea on them as what we like to call “beta clients” - something I teach inside our program Path to Freedom Coach Accelerator.  Putting out a minimum viable product to test the market and do some research before pouring your heart, soul, and months of time into a program that no one wants. 

I love Ashley’s tips in this episode for how she got over her fears, how she created her program (step by step with her first clients), how she made networking her top priority when starting her business and so much more.

 She really just started with what she knew and then learned what she didn’t know along the way, which is exactly what you need to do if you want to start your own coaching business.  Also on this episode, we talk about the top THREE priorities you should be focused on in the beginning stage of your business and (hint) your branding, photography and imagery is NOT one of those things. Don’t try to make your business look “pretty” and “polished” from the beginning. Don’t wast your time on things that FEEL productive but aren’t actually moving you forward and creating income and impact. If you want some help with the tasks you should prioritize along with the tasks you need to STOP doing immediately if you want to start and grow your own coaching business fast - then shoot me an email at Ali@punchdrunksoul.com and put “COACH NOW” in the copy and I will follow up with my quickstart guide for coaches. This guide book and workbook is for you if you’re struggling to see progress with your coaching business and you want to get more efficient with the time you’re putting into your business so you can actually see results fast. So shoot me that email at ali@punchdrunksoul.com and I will send you our free “How to start a profitable coaching business without prior experience or certifications” guidebook. You don’t want to miss out on this if you have it! If you enjoy this episode I’d love for you to let us know by sharing it on your Instagram stories and tagging us! I’m @punchdrunksoul and Ashlee is @ac-styless . 

OK let’s get into this interview...

Aha Moments

• How Ashley got over her fears of judgement and failure so she could start her own coaching business
• What it took for Ashley to find her first clients and test out her business idea
• What it means to have a North Star in your business and life and why it’s critical
• The top THREE priorities you should be focused on when you’re starting your own coaching business 
• How Ashley overcame burnout from working too hard in her business in the beginning
• Why you need to stick with ONE marketing strategy at a time when starting your coaching business

Links

Follow Ashley on Instagram @ac-stylessCheck out Ashley's website www.ac-styles.com/Interested in Path To Freedom? Check it out