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The Easiest Way To Start a Coaching Business and Replace Your 9-5 Income

I want to talk about the reasons why creating a low-end/cheap course/product or digital product is the absolute worst way to start a coaching business.

I know a lot of people are gonna give me crap for that because that’s how a lot of people have started their coaching businesses, I get it, it works for some people. But I want to tell you why this is an unsustainable, frustrating, and painful way to start an online business, especially a coaching business.

The plain and simple truth: creating and selling a course or digital product takes a long time. Since it’s a painstakingly slow and long process, most people end up quitting before they even see a single dime from the product they’ve created.

GAH, stop the madness!

I see so much entrepreneur burnout and my heart goes out to these amazing people who are trying so hard to make an impact but seeing so little results.

Many new and aspiring coaches think that before they start a coaching business they need to sell an e-book or some other digital product or an affordable course because they don’t feel secure enough in being a coach yet, either with one on one coaching or group coaching.

They don’t feel they are experienced enough, so they try to get that experience through making an ebook or a cheap course.

In other words, they’re hiding.

And I totallllyyy get it because, hey, I hid too.

I WAS this person.

I was the aspiring coach who wanted to work with women, impact the world and help people – but I thought I needed more experience first.

I thought I needed more credibility, I just didn’t feel…ready yet.

So I thought I would put together a quick course or a book – THEN I would be more legit, more official…more credible right?

Wrong. The problem was, I never actually did it. I kept thinking about it and worked on growing my audience and blog traffic in the meantime.

I even did write an ebook but I was too chicken shit to charge for it!

The truth is, I worked SO hard on building an audience so I could sell a product to them that I got burnt out before I actually sold anything to them.

Oh the irony.

And this didn’t just happen to me. It happens to thousands of aspiring entrepreneurs around the world.

They get so focused on content, on building an audience that they often don’t even reach the point of selling anything before they get sick or burnt out and quit.

Or they finally do create something to sell and offer it to their thousand person email list and they get crickets. Or maybe if they’re lucky 10 people buy. But the problem is, they’re selling such a cheap product they just made maybe $1,000 for a years worth of work and hustle. Worth it?

I think not.

I could see this gloomy future ahead of me.

So I switched tactics.

I found an easier way to start a coaching business fast.

What happens when you let others define success for you

Ahhh, this is going to be a very vulnerable post (because I talk about being fired for the first time to ANYONE besides the 5 closest people to me…here it goes! <3

For a long time I let my version of success be defined by other people. I think most of us do, it’s almost a part of being human – we care what other people think of us, we want to be liked, and we want to fit in. So we often define our version of success or a happy life based on what other people think success or happiness means so we can fit in and be liked.

It wasn’t until I got sick that I stopped and paused long enough to realize this was even happening. For most of my 20’s, I thought success to me meant climbing the corporate ladder, earning 6 figures for a company that was “cool” or highly respected.

After college I worked hard to find a job that I could wear as a badge of honor. I was praying I wouldn’t get one at a company no one had heard of doing work no one would see – the horror! I guess fortunately for my ego at the time I landed a job at a well known advertising agency working on one of the most well known & cool brands in the world.

“Cool!” I thought, “Now anyone who looks at my LinkedIn page will think I’m awesome!” LOL, or something along those lines.

I’m pretty sure NO ONE thought that when they found out I (sort of) worked for this big name brand. In fact, I’m positive no one thought that. Truthfully, no one cares where you work and no one thinks you’re cooler or any better of a person because of that either. Even though it feels that way. Trust me, I know the feeling.

But when I got fired from that job (more on that in a bit) and started working at my next job at a place no one had heard of, nothing changed. Well that’s not true, I learned a lot from being fired, but like I said, more on that in a minute. When I mean nothing changed I mean the fact that I had gone from working for this cool brand to company “unknown” didn’t affect any of my relationships. I didn’t become less cool. I didn’t become any less of a person because of it…