The Easiest Way To Start a Coaching Business and Replace Your 9-5 Income
I want to talk about the reasons why creating a low-end/cheap course/product or digital product is the absolute worst way to start a coaching business.
I know a lot of people are gonna give me crap for that because that’s how a lot of people have started their coaching businesses, I get it, it works for some people. But I want to tell you why this is an unsustainable, frustrating, and painful way to start an online business, especially a coaching business.
The plain and simple truth: creating and selling a course or digital product takes a long time. Since it’s a painstakingly slow and long process, most people end up quitting before they even see a single dime from the product they’ve created.
GAH, stop the madness!
I see so much entrepreneur burnout and my heart goes out to these amazing people who are trying so hard to make an impact but seeing so little results.
Many new and aspiring coaches think that before they start a coaching business they need to sell an e-book or some other digital product or an affordable course because they don’t feel secure enough in being a coach yet, either with one on one coaching or group coaching.
They don’t feel they are experienced enough, so they try to get that experience through making an ebook or a cheap course.
In other words, they’re hiding.
And I totallllyyy get it because, hey, I hid too.
I WAS this person.
I was the aspiring coach who wanted to work with women, impact the world and help people – but I thought I needed more experience first.
I thought I needed more credibility, I just didn’t feel…ready yet.
So I thought I would put together a quick course or a book – THEN I would be more legit, more official…more credible right?
Wrong. The problem was, I never actually did it. I kept thinking about it and worked on growing my audience and blog traffic in the meantime.
I even did write an ebook but I was too chicken shit to charge for it!
The truth is, I worked SO hard on building an audience so I could sell a product to them that I got burnt out before I actually sold anything to them.
Oh the irony.
And this didn’t just happen to me. It happens to thousands of aspiring entrepreneurs around the world.
They get so focused on content, on building an audience that they often don’t even reach the point of selling anything before they get sick or burnt out and quit.
Or they finally do create something to sell and offer it to their thousand person email list and they get crickets. Or maybe if they’re lucky 10 people buy. But the problem is, they’re selling such a cheap product they just made maybe $1,000 for a years worth of work and hustle. Worth it?
I think not.
I could see this gloomy future ahead of me.
So I switched tactics.