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CHARITY SPENCER JAN: HOW TO FIND YOUR PURPOSE. MY LIFE IS A BRENE BROWN BOOK. CREATING CLIENTS ON DEMAND WITH NO WEBSITE. COACHING WITHOUT A CERTIFICATION.

Charity is a self-care coach from St. George Utah. Over the years she started and stopped many programs in college, never quite figuring out what exactly she wanted to do with her career and life, but she just knew she wanted to help people.

When she decided to be a self-care coach everything in her life aligned. She found her life purpose.

I love this interview because it really shows that you can literally go from having NO idea what your purpose is or what your career could be to having paying clients (more than 10) in just a few months!

We dive deep into how Charity was able to overcome her fears of investing in herself, of putting herself out there and sharing her new business, to how she was able to get 6 new clients in ONE week.

Aha Moments:

Alignment is scary if you’re being honest. Curiosities are your soul speaking. How I stay healthy to avoid getting sick again. Shame around being a coach.

Hi guys, welcome back to another episode of the Punch Drunk Soul podcast, I’m your host, Ali Daniel.

So this episode is very near and dear to my heart because I wanted to share my story with you all, as open and vulnerable as possible. It was also recorded on my 30th birthday, so that’s cool. I asked my good friend Jessica Thomlinson to interview me for it and she just blew me away with her questions.

Her and I met on Instagram last year actually and we’ve become great friends. She’s a wonderful person and I just LOVE how this interview turned out. She’s great at asking deep questions and really helped bring out some of the juiciest bits of my story for you guys.

Listen in to experience my highs and lows, how I got in alignment with my purpose and my tips for you, how I got started in my business, the fears I overcame and how, my top 2 tips for getting started, how to heal yourself, what my mission is, and some of my proudest moments.

It’s by far one of the favorite interviews ever and I’m so excited to share it with you, so let’s just jump on in!

In this episode you’ll learn…

The Easiest Way To Start a Coaching Business and Replace Your 9-5 Income

I want to talk about the reasons why creating a low-end/cheap course/product or digital product is the absolute worst way to start a coaching business.

I know a lot of people are gonna give me crap for that because that’s how a lot of people have started their coaching businesses, I get it, it works for some people. But I want to tell you why this is an unsustainable, frustrating, and painful way to start an online business, especially a coaching business.

The plain and simple truth: creating and selling a course or digital product takes a long time. Since it’s a painstakingly slow and long process, most people end up quitting before they even see a single dime from the product they’ve created.

GAH, stop the madness!

I see so much entrepreneur burnout and my heart goes out to these amazing people who are trying so hard to make an impact but seeing so little results.

Many new and aspiring coaches think that before they start a coaching business they need to sell an e-book or some other digital product or an affordable course because they don’t feel secure enough in being a coach yet, either with one on one coaching or group coaching.

They don’t feel they are experienced enough, so they try to get that experience through making an ebook or a cheap course.

In other words, they’re hiding.

And I totallllyyy get it because, hey, I hid too.

I WAS this person.

I was the aspiring coach who wanted to work with women, impact the world and help people – but I thought I needed more experience first.

I thought I needed more credibility, I just didn’t feel…ready yet.

So I thought I would put together a quick course or a book – THEN I would be more legit, more official…more credible right?

Wrong. The problem was, I never actually did it. I kept thinking about it and worked on growing my audience and blog traffic in the meantime.

I even did write an ebook but I was too chicken shit to charge for it!

The truth is, I worked SO hard on building an audience so I could sell a product to them that I got burnt out before I actually sold anything to them.

Oh the irony.

And this didn’t just happen to me. It happens to thousands of aspiring entrepreneurs around the world.

They get so focused on content, on building an audience that they often don’t even reach the point of selling anything before they get sick or burnt out and quit.

Or they finally do create something to sell and offer it to their thousand person email list and they get crickets. Or maybe if they’re lucky 10 people buy. But the problem is, they’re selling such a cheap product they just made maybe $1,000 for a years worth of work and hustle. Worth it?

I think not.

I could see this gloomy future ahead of me.

So I switched tactics.

I found an easier way to start a coaching business fast.